PPC and SEO Tools

1. Keyword Brainstorm
Our top selection of URLs to set up your campaign keywords, including spy tools (some paid, some free). Find synonyms or themes to your keywords, new niches or a good headline for your ad.
Don’t forget to bookmark this page: once you’ve discovered the power if this collection of URLs & tools, you don’t want to be without it.

2. Triangulator
Besides the 4 match types ( exact, phrase, broad and negative) available in Google Adwords ( See http://adwords.google.com/support/bin/answer.py?hl=en&answer=6100 if you don’t know them) available for ad targeting, there is also a less known one called “embedded match”, which is a combination of match types.
Embedded match is a sophisticated form of keyword matching that allows you to prevent your ad from appearing in relation to certain phrase or exact matches. This is popular when an advertiser sells merchandise related to a movie or book, but not the actual movie or book.

Example: An advertiser selling Toy Story merchandise might use the embedded match option of a negative and exact match on -[Toy Story]. This way, the advertiser’s ads appear for Toy Story dolls and Toy Story products, but not for the exact match Toy Story.

There is a great training video on embedded match techniques on http://www.stompernet.net/goingnatural3/vid1_adwords_triangulation_method.

3. Triofusion
The “Triofusion” strategy was exposed by Gauher Chaudhry during his PayPerClick Formula 2 course. It is one of the methods to expand your keyword list.
It is based on the concept of “connected keywords”.
Here you would take your well performing long tail keyword phrases (3 words, “trio”) and enter them into the input form.
The program will “fuse” and permutate the words into new key phrases that you can add to the keywordlist of your PPC campaign.

4. Typo Generator
Enter your keyword and the script will generate a list of suggestions for likely human misspellings and typos. The results are based on the proximity of the characters on a QWERTY keyboard and occur often in a real world situations.

5. Domain Generator

6. Proxy & Browser Tools